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Chef's inspiration
Why DOCIÄ?
After working as a hairdresser in the industry for over 25 years, I have met countless people with diverse hair types and needs. A recurring theme in the conversations with my clients was their frustration with hair care products that did not meet their expectations. Complaints about dryness, loss of color and products that damaged the hair were all too common. This got me thinking: how is it possible that there is still so much dissatisfaction with something that is such an essential part of our daily care?
That question motivated me to delve into the world of hair care. I not only wanted to understand what the causes of these problems were, but also to find solutions that really work. After years of researching the best natural ingredients and hair care techniques, I discovered how important high-quality, nourishing elements are for healthy, shiny hair. Ingredients such as mango seed butter and exotic oils from Hawaii and the Andes proved to make a huge difference.
That’s how DOCIÄ was born: a line of hair care products that responds to the wishes and needs of my customers. My experience as a hairdresser, combined with my passion for healthy hair care, has led me to develop products that both nourish, protect and maintain color – exactly what my clients have always been looking for.